Fox & Grove Cosmetics was a conceptual redesign of an existing empty shell of a building to house an upscale beauty retail and spa/salon space. We conceptualized the branding and coordinating store design based on the provided target customer base, shell floor plan, and programming. We created floor plans, lighting plans, elevations, and perspectives using both hand-drafting and computer software methods. The finalized project also included furniture and finish specifications, as well as examples of the branding on products.